Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. And so many choices out there.

eCommerce 86

eCommerce User-Generated Manufacturing Finance 86

Martech

OCTOBER 5, 2021

Managing and maintaining that always-on marketing machine will feel much more like owning a manufacturing line than, say, leveraging your in-house agency,” he said. This might sound ideal for marketers. McCune also advocated for a centralized organization of people and processes to ensure the success of the new technology.

Transform 97

Transform Manufacturing Marketing Marketers 97

Kevin Indig

JANUARY 24, 2023

New collections cannibalize old ones. In tech, new technology leads companies to replace old products. New Playstation consoles, for example, significantly replace sales from older ones, especially since they're backward compatible with games.

Product 52

Product eBook Price Transform 52

Adobe Experience Cloud Blog

MAY 12, 2011

So, as my colleague and I debated when (and where) the demand gen term started to be commonly used in the marketing mix, technology provided the clues that helped us narrow down the timing question. Like with so many other nascent technologies, data mining and sales force automation were expensive and complicated in those early years.

CRM 104

CRM Manufacturing Analytics Finance 104

SMEI

DECEMBER 20, 2022

One key reason for this is that CMOs and CTOs both have a role to play in driving innovation and adapting to new technologies. As the technology landscape continues to evolve at a rapid pace, CMOs will need to work closely with CTOs to stay up to date on the latest trends and determine how they can be leveraged to benefit the company.

Transform 51

Transform Marketing Marketers Manufacturing 51

Marketing Insider Group

AUGUST 27, 2015

Is there new technology available that makes production cheaper, faster or more efficient? However, if a new competitor comes along and completely interrupts sales then it’s time to do perform a Strengths, Weaknesses, Opportunities and Threats analysis. Product Market Has Changed. Is it time to expand into a new market?

Manufacturing 85

Manufacturing Shipping CMO Management 85

Martech

DECEMBER 5, 2023

That’s the topline news from the “Martech 2024” report released today. Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% That is surely one reason new start-ups appear at such a startling rate.

Manufacturing 120

Manufacturing Marketing Marketers User-Generated 120