Remove Manufacturing Remove Partner Marketing Remove Transform
article thumbnail

Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

Animalz blog

He’s led demand gen engines through six straight quarters of profitable growth, overseen web transformation projects for global brands, and created campaign frameworks that brought results. But we work with b to b marketers, and specifically, generally speaking, folks who are in a revenue oriented role, so think digital, demand, ABM.

article thumbnail

What’s new and what’s working, in B2B channel partner marketing

Martech

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.