Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.

Advertisers 102

Advertisers Advertising Retail Partner Marketing 102

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Global Marketing. Guerrilla Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

The CMO Survey

APRIL 19, 2019

Bolstered by digital technologies, teams will be expected to do more with less in the event of a downturn and will likely insource a wider range of marketing responsibilities currently given to agencies and other partners. Marketers reported that they are spending 10.4%

CMO 100

CMO Transform Analytics Marketers 100