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How marketing fuels the shift from problem-market fit to product-market fit

Martech

To effectively achieve product-market fit, the revenue team – an alliance of product, sales, marketing, customer success, enablement and revenue operations departments – must work together. By addressing shared challenges head-on, Emma can transform her team into a driving force of the GTM strategy.

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9 Ways Marketers Are Driving Growth In 2019

The CMO Survey

This challenge holds regardless of company size, sector, or industry among the 323 marketing leaders completing the survey. We suspect looming economic uncertainty, increased competition, and the opportunities/threats associated with digital transformation lie at the heart of this challenge.

CMO 100
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Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

Animalz blog

He’s led demand gen engines through six straight quarters of profitable growth, overseen web transformation projects for global brands, and created campaign frameworks that brought results. Our solutions were really designed to solve marketers’ biggest challenges, which were identified in the market research.” (13:05)