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Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Hubspot Marketing

Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. Saving time Adding value to processes Transforming processes Right now, we’re still solidly in the midst of Wave 1. Wave 1 Wave 2 Wave 3 Who?