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Transformer architecture: An SEO’s guide

Search Engine Land

As we encounter advanced technologies like ChatGPT and BERT daily, it’s intriguing to delve into the core technology driving them – transformers. While other guides on transformers exist, this article focuses on providing a straightforward summary of the technology and highlighting its revolutionary impact.

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Transforming content marketing lifecycles with AI

Martech

At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.” Get MarTech! In your inbox.

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19 Key Market Research Statistics

Backlinko

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

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From Numbers to Nuggets: How Sacra Transforms Data Into Research Worth Reading

Animalz blog

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

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Toluna expands product insight methodologies

Martech

Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. With these new tools, marketers can tap vetted consumer panels for marketing strategy as well as product development. Why we care.

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How product scoring can boost your Shopping campaigns

Search Engine Land

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

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The role of artificial intelligence in business in 2024

Sprout Social

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows.

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