Remove Market Research Remove Telemarketing Remove Whitepaper
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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

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A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

Cold calls are about as welcome as a telemarketer during dinner; email blasts end up in the spam folder faster than you can say “unsubscribe,” and those intrusive online ads? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

CRM 52
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What Types Of Marketing Are There?

InTouch Marketing

Niche marketing involves understanding the specific desires and challenges of the target audience and crafting highly relevant and personalized messaging. Direct mail, cold calls, billboard and newspaper ads, TV and radio commercials, mass email blasts -- those are all examples of megaphone marketing that aren’t working.