Lusha

NOVEMBER 18, 2024

This will lead to: More personalized marketing campaigns More targeted sales outreach More effective customer success strategies Account-Based Marketing (ABM): ABM is a targeted approach to marketing that focuses on high-value accounts.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Hubspot Marketing

FEBRUARY 3, 2025

Today, weve got spicy takes and spicy language from a master of marketing who made his fortune selling spicy shorts. Lesson 1: Dont get hooked on the performance marketing drug. Most marketing leaders want to see a measurable, proven return, right? Most marketing leaders want to see a measurable, proven return, right?

Performance Marketing 96

Performance Marketing Marketers Marketing Influencer Marketing 96

Hubspot Marketing

MARCH 19, 2024

62% of marketers say AI and automation are important to their marketing, and they can help with most things, from running complex predictive analytics reports to personalizing marketing emails to simply streamlining basic tasks to give marketers more time for complex strategies or tactics that require the human touch.

Thought Leadership 108

Thought Leadership Marketers Marketing B2C 108