Marketing Insider Group

DECEMBER 4, 2012

I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content. Outside of the very few consumer marketing examples like the CocaCola Journey , I’m not sure I got that one right. 8 Insightful Marketing Predictions from Hubspot.

Content Marketing 89

Content Marketing Telemarketing Thought Leadership Marketing 89

Marketing Insider Group

OCTOBER 12, 2015

Last year, I also hoped CMOs would begin to instill a culture focused on customers and that budgets would shift away from paid promotion and into brand content that their audiences actually want to consume. A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking.

Content Marketing 91

Content Marketing Telemarketing Entertainment Marketing 91

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. Companies will get serious about hiring content talent.

Content Marketing 167

Content Marketing Telemarketing Marketing Marketers 167