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Building a future-ready marketing operations team

Martech

Digital Marketing Knowledge. With AI-developed scripts for telemarketers, leads could be generated faster and more efficiently. This includes knowing the tools, such as Google Analytics and Adobe Analytics, and having skills in using business intelligence tools, such as MS Excel or Power BI, for creating reports and visualizing data.

Marketing 105
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Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services

Adobe Experience Cloud Blog

In today’s rapidly changing financial services industry, it’s more critical than ever that marketers understand the trends affecting their industry. I wanted to take a moment explore the key marketing trends and the resulting opportunities that can provide real value. Mobile Marketing is Exploding.

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My Top Content Marketing Predictions For 2016

Marketing Insider Group

A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. Other Content Marketing Trends For 2016. Content marketing becomes more visual. What do you think?

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The 2013 Marketing Predictions Post: Content Marketing And Social Business

Marketing Insider Group

The concept that marketing and product promotion are synonymous is being challenged by the results of overly-promotional social media content and traditional push marketing efforts. 8 Insightful Marketing Predictions from Hubspot. B2B Marketing Predictions from Search Engine Journal. Taking The Brand Out Of The Story.

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20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market.