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Why Your Content Plan Must Include Interactive Content

Adobe Experience Cloud Blog

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.

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B2B Social Media Best Practices for the Integrated Age

Adobe Experience Cloud Blog

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. The value of social media as part of the B2B marketing mix includes branding, messaging, lead generation, and customer interaction. We are very excited to welcome him.

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4 Ways to Make Your Video Content More Measurable

Adobe Experience Cloud Blog

By adding a link as a call-to-action at the end of your video, you can track exactly how many conversions your video generated using a unique URL. To create a unique URL, simply fill in a few details, including the web address you want to direct users to and the medium they will be coming from.

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Unprompted: 7 specialized AI tools you need to try

Unbounce

It seems that ChatGPT is losing users for the first time and I don’t think any of us expected that this early. And there’s reports that the platform’s outputs have gotten less accurate and the quality is kind of dropping as we go along. And it’s nothing compared to Google’s shares of users.