Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Back then, I had been shown the two best options that asset managers had for finding new investors at the time: referrals and cold calls. Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. No firm wants to get audited or fined.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Martech

JANUARY 3, 2022

Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5% Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1% Snapshot: Marketing automation.

Transform 119

Transform Marketing Automation Platform CMO Marketing 119

Martech

DECEMBER 15, 2023

These platforms also can use demographic data to generate and nurture qualified leads — key to driving growth for any organization. Understanding marketing automation for small business Marketing automation has several common benefits for any small business, especially for lead generation.

Marketing Automation Platform 121

Marketing Automation Platform Price Marketing Marketers 121

Martech

JULY 22, 2021

In the end, selecting technology better means selecting better-fitting technology. Make sure to put together a team in the first place! Too many technology decisions still get made by a single person or department, which leads to a host of problems down the road. Here’s a look at 10 steps for doing just that.

Marketing Automation Platform 118

Marketing Automation Platform Price New Technology Place 118