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Marketing automation software for small business: How to get started

Martech

These platforms also can use demographic data to generate and nurture qualified leads — key to driving growth for any organization. Understanding marketing automation for small business Marketing automation has several common benefits for any small business, especially for lead generation.

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The Real Story on MarTech: 10 steps to making better vendor selection choices

Martech

You’re going somewhere with this new marketing technology. Instead, project leaders tend to articulate goals like “We need to replace our outdated marketing automation platform.” You should insist on comprehensive price proposals and draft agreements up front. Pilot quickly.