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Why Marketing Operations is the Heart of your Marketing Team

Adobe Experience Cloud Blog

If your team is too small to justify a dedicated operations person, understand that your marketing automation users probably devote a significant chunk of time to operations activities. Marketing Operations is the Liaison to Your Marketing Automation Partner. Marketing Automation' Not convinced?

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5 Do’s and Don’ts of Employee Advocacy

Adobe Experience Cloud Blog

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy.