Adobe Experience Cloud Blog

OCTOBER 19, 2016

For example, Marketo’s new Definitive Guide to Social Media Marketing would be a TOFU, or early-stage, content asset. It’s a topic that should be applicable to every marketer, regardless of their interest in buying Marketo. people who we don’t already have in our database), such as tradeshows or digital ads.

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Thought Leadership Marketing Automation Platform Social Media Marketing Promotion 134

Adobe Experience Cloud Blog

MAY 24, 2019

And by using a marketing automation platform, you can personalize your digital ads and make sure they reach your targeted audience. The post How to Advertise on Social Media—A Marketer’s Quick-Start Guide appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Advertising Advertisers Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

A proper employee advocacy platform provides several key components that are crucial to your success: Analytics and reporting: External : How do you determine whether your program is accomplishing the goals you set? Join our #marketochat on Twitter next Thursday from 1-2pm PT to learn how to create a winning employee advocacy program.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM User-Generated 134

Adobe Experience Cloud Blog

MARCH 12, 2018

If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. Utilize tracking parameters in every URL posted to ensure you can measure the leads generated from social marketing campaigns.

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User-Generated Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 3, 2017

Marketing automation empowers marketers to connect with their potential and existing customers on a 1-to-1 basis—at scale. If that sounds too good to be true, consider that there are entire companies that exist solely to provide the most sophisticated marketing automation platform to support this (shameless plug).

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Thought Leadership Transform Digital Marketing Marketing Automation Platform 106

Adobe Experience Cloud Blog

OCTOBER 30, 2017

Content and social media marketing are excellent means of nurturing leads through the sales funnel, but they have their limitations. Getting site content in front of leads requires high search rankings for relevant keywords, and social media posts have a short lifespan and heavy competition.

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Email Marketing Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure this happens. By tracking conversions from social, marketers can determine how many leads, and how much money, social media is generating for them.

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Whitepaper Thought Leadership Social Media Marketing Marketing Automation Platform 116

Adobe Experience Cloud Blog

JANUARY 5, 2017

With a social application that’s integrated with your marketing automation platform, you can easily set up a referral campaign that extends across major social media platforms, allowing you to grow your customer base fast. Still on the fence about investing in social media as a lead generator?

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Thought Leadership User-Generated Promotion Marketing Automation Platform 134

Adobe Experience Cloud Blog

JUNE 16, 2016

There’s a unique opportunity for marketers to meet the needs of their buyers on social channels by embracing every facet of the customer journey from education to advocacy. In addition, you can integrate social referral capabilities into your campaigns through a marketing automation platform.

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Customer Journey Customer Thought Leadership Education 91

Martech

APRIL 15, 2022

It is this simplicity and high ROI that makes email marketing the cornerstone of any marketing operation. According to a study by Litmus, four out of five marketers find email marketing more essential to their operations than social media marketing. Social media marketing.

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B2C Marketing Automation Platform Gen Z Whitepaper 116

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. If you’re involved in your company’s social media marketing, you might be wondering what a shift to ABM will look like for you.

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Thought Leadership Social Media Marketing Whitepaper Marketing 134