Marketing Automation Platform New Technology Place Thought Leadership 
Adobe Experience Cloud Blog
JULY 8, 2016
The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. The good news is that services-oriented marketing automation platforms, which leverage APIs to connect disparate data and information, can deliver true multi-channel communication.
Adobe Experience Cloud Blog
SEPTEMBER 16, 2016
Back then, I had been shown the two best options that asset managers had for finding new investors at the time: referrals and cold calls. Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. No firm wants to get audited or fined.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
MAY 15, 2013
Once clients of mine get their marketing automation platform in place their entire focus changes. Up to this point, their lives were dominated by focusing on what the new technology is and how can they get it up and running. Author: Rajiv Kapoor Change of focus. Now, let’s say you are the client.
Adobe Experience Cloud Blog
APRIL 29, 2016
In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change. An easy place to start is through your buyer personas. If your marketing automation platform integrates with your CRM, when a salesperson updates a record (i.e.
Adobe Experience Cloud Blog
OCTOBER 6, 2016
Odds are, your organization already has some form of sales enablement in place, as 80% of organizations with sales teams bigger than ten people currently use sales enablement tools and practices, according to research from Highspot and Heinz Marketing. This applies to them sharing insights with your marketing team as well.
Adobe Experience Cloud Blog
SEPTEMBER 6, 2016
A marketing automation platform will allow you to track their activity to understand their buyer’s journey, but asking them directly doesn’t hurt either if you do it the right way. Innovative B2B marketers are using surveys as the perfect complement to lead forms. That’s where surveys come in.
Marketing Insider Group
JULY 1, 2020
Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.
Expert insights. Personalized for you.
91 
Let's personalize your content