Adobe Experience Cloud Blog
SEPTEMBER 16, 2016
Back then, I had been shown the two best options that asset managers had for finding new investors at the time: referrals and cold calls. Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. No firm wants to get audited or fined.
Adobe Experience Cloud Blog
JULY 8, 2016
The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. The good news is that services-oriented marketing automation platforms, which leverage APIs to connect disparate data and information, can deliver true multi-channel communication.
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Adobe Experience Cloud Blog
NOVEMBER 8, 2016
But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform. Have a hacker’s mindset.
Adobe Experience Cloud Blog
MAY 15, 2013
Once clients of mine get their marketing automation platform in place their entire focus changes. Up to this point, their lives were dominated by focusing on what the new technology is and how can they get it up and running. Author: Rajiv Kapoor Change of focus. Now, let’s say you are the client.
Adobe Experience Cloud Blog
APRIL 29, 2016
In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change. With marketing automation, you can set up rules that score prospects and customers based on demographics (investible assets, investment time horizon, etc.)
Adobe Experience Cloud Blog
JUNE 13, 2017
You can now also integrate them directly into your marketing automation platform for real-time intelligence. People-Based Marketing. Another key theme from the Marketing Nation Summit was the recent growth in adoption of Account Based Marketing (ABM).
Adobe Experience Cloud Blog
OCTOBER 6, 2016
Flexible content organization and content recommendations based on performance, informed by your marketing automation platform, help keep conversations on point and accelerate conversions. Turn to Technology to Close the Gap. Many sales departments don’t have the time or resources to evaluate and implement new technology.
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