Marketing Insider Group

JUNE 15, 2015

To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. By doing this, you’re marketing to prospects that are the easiest to access and the most likely to convert.

Telemarketing 86

Telemarketing Marketing Automation Platform Outbound Marketing Whitepaper 86

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

This changes the conversation from “I noticed you downloaded XYZ whitepaper” to “I noticed your interest in content creation, and so I am curious about your engagement strategy. How are you leveraging data to help your team create marketing assets that will most greatly affect the bottom line?” See the difference?

Thought Leadership 134

Thought Leadership Outbound Marketing Whitepaper Inbound Marketing 134

Adobe Experience Cloud Blog

JANUARY 20, 2014

Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing. Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! Here’s why tracking phone calls is so important in email marketing. Social media is killing email!),

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145