Adobe Experience Cloud Blog

JUNE 29, 2015

Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads. And you’re not alone.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Whitepaper eBook 134

Adobe Experience Cloud Blog

MAY 7, 2013

You’ve seen the topic in countless blog posts, webinars, white papers – you name it. Marketing automation certification – even better if they’re a partner to the marketing automation platform you use. Stellar team of marketing strategist, tool administrators, writers, programmers, and designers.

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Whitepaper Marketing Automation Platform Management Product 134

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. Those potential investors may prefer more detailed communications in the form of a whitepaper. On the other hand, you may have identified some investors that are more hands on or sophisticated.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Step into those shoes again and ask, “How close am I to purchasing?”.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

For lead sources with lower-than-average conversion rates, such as whitepaper downloads, we require a higher qualification bar before passing the lead to sales. Marketing can alleviate this problem to an extent. As a next step, marketing can create optimized content experiences for leads by linking one piece of content to another (i.e.

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

OCTOBER 13, 2015

Their findings were summarized in a whitepaper titled “ Breaking through the Noise ,” available on the Canada Post website. Next time, we’ll explore how using the rich behavioral data captured in your marketing automation platform can drive an even better, more personalized and engaging “tactile marketing” experience for your audience.

Direct Mail 134

Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Adobe Experience Cloud Blog

APRIL 29, 2016

Those potential investors may prefer more detailed communications in the form of a whitepaper and more frequent updates. With marketing automation, you can set up rules that score prospects and customers based on demographics (investible assets, investment time horizon, etc.)

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Duct Tape Marketing

JANUARY 1, 2019

You should start by creating a handful of emails that contain different offers so that prospects can come to know and like your business—an invitation to access a white paper on your area of expertise, an opportunity to join a monthly webinar that you hold, or an offer to book an introductory call with a member of your sales team.

Customer Journey 74

Customer Journey Customer Whitepaper Marketing 74

Marketing Insider Group

JUNE 15, 2015

To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. By doing this, you’re marketing to prospects that are the easiest to access and the most likely to convert.

Telemarketing 86

Telemarketing Marketing Automation Platform Outbound Marketing Whitepaper 86

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Marketing is increasingly becoming a technical profession that includes proficiency with marketing automation platforms. This represents a huge shift in the job description of a marketer, which previously required little to no technical abilities. But a marketing automation platform is different.

Marketing Automation Platform 128

Marketing Automation Platform Key Performance Indicator Non-Profit Transform 128

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

This changes the conversation from “I noticed you downloaded XYZ whitepaper” to “I noticed your interest in content creation, and so I am curious about your engagement strategy. How are you leveraging data to help your team create marketing assets that will most greatly affect the bottom line?” See the difference?

Thought Leadership 134

Thought Leadership Outbound Marketing Whitepaper Inbound Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 1, 2012

With marketing automation, you can make sure that sales are only following up with leads who are ready to buy. Additionally marketing automation platforms can score your leads based on how they engage with campaigns or content. You want to know which of your marketing campaigns are the most effective.

Email Marketing 132

Email Marketing Whitepaper Marketing Marketers 132

Adobe Experience Cloud Blog

JANUARY 23, 2017

Using a marketing automation platform, you can then track their page views. downloading your whitepaper) before engaging with them. Known 1st Party Behavioral: People visiting your website who have also filled out a form online. Because they provided their contact information, they are considered “known.”

Thought Leadership 122

Thought Leadership Whitepaper Marketing Automation Platform CMO 122

Base.ai

DECEMBER 29, 2020

You’ll always have a current list of potential advocates at your fingertips to ensure you’re bringing new names into your advocacy program. MARKETING Identify opportunities to insert the customer voice into current lead gen activities such as hosted webinars, whitepapers, website, external field/virtual events, nurture campaigns etc.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52

Martech

JULY 26, 2021

But most marketing initiatives require we employ multiple tools to achieve our objectives. Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it all together.

CMO 93

CMO Whitepaper Shoppers Marketing Automation Platform 93

Calvyn Lee Blog

OCTOBER 14, 2021

Question: When working with LinkedIn marketing partners, if you don’t see your CRM or marketing automation platform listed: You can download a CSV file and manually upload it to your database. You will have to use a different Marketing Automation platform. Don’t include any text. What should he do?

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketing Marketers 130

Adobe Experience Cloud Blog

JANUARY 30, 2018

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs. Landing Pages.

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Marketing Automation Platform Whitepaper CRM eBook 133

Adobe Experience Cloud Blog

JANUARY 20, 2014

Marketing automation tools can tell you which email recipients clicked on a link, visited your site, and downloaded your whitepaper, webinar, or free trial. Here’s why tracking phone calls is so important in email marketing. So if you don’t track and analyze calls from specific emails, what’s the big deal?

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Duct Tape Marketing

JUNE 1, 2017

Develop content, including blogs, white papers, webinars and videos, to answer the questions that prospects may have along the way before they buy. With an effective marketing automation platform, you can extend your ability to nurture prospects through multiple channels — email marketing, social media, retargeting, and your website.

Email Marketing 58

Email Marketing Customer Whitepaper Marketing Automation Platform 58

Duct Tape Marketing

MARCH 22, 2017

This week’s episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Unlike traditional e-mail service providers or marketing automation platforms, Klaviyo offers powerful functionality without long implementation or execution cycles. Klaviyo is truly a game changer.

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Non-Profit Whitepaper Fashion Place 30

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Your in-depth material, whether it’s ebooks, white papers, or informative research reports, is what will get your followers to invest more in your brand and think of you as an industry leader. By tracking conversions from social, marketers can determine how many leads, and how much money, social media is generating for them.

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Whitepaper Thought Leadership Social Media Marketing Marketing Automation Platform 116

Adobe Experience Cloud Blog

APRIL 20, 2017

It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. Usually, marketers promote their assets across social media or in emails or blog posts that lead to a landing page. Some lead forms are neither enticing nor effective.

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Whitepaper Thought Leadership Transform eBook 134

Adobe Experience Cloud Blog

MAY 3, 2016

For instance, if your goal is to acquire more leads, you will probably want to share whitepapers or other gated content that people will need to fill out a form for so you can collect lead information. But if your goal is brand awareness, you might want to share ungated content such as an infographic or a fun video.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

DirectMail2.0

FEBRUARY 26, 2024

We have a 14-technology marketing automation platform that would do that, would you be interested in learning more? We do have a lot of content that’s getting pushed out, whether that’s white papers or other ways to grow your business. Well, yeah, that sounds good. Who isn’t interested in that? Well, nice.

Direct Mail 52

Direct Mail Education Whitepaper Product 52

Adobe Experience Cloud Blog

AUGUST 30, 2018

For this, the marketing team needs to work closely with the sales team to make the campaign successful. Your marketing automation platform can help you in creating and executing your personalized email campaigns. Track their behavior on your website and send automated emails based on their actions.

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Whitepaper Thought Leadership Marketing Automation Platform Email Marketing 94

Adobe Experience Cloud Blog

AUGUST 7, 2015

Instead, the data should flow seamlessly into your marketing automation platform. And there’s a bonus—it helps you get more out of your marketing automation investment. An interactive whitepaper derived from your current planned paper. This makes all of the data immediately actionable.

Thought Leadership 134

Thought Leadership Whitepaper User-Generated Marketing Automation Platform 134

Rock Content

SEPTEMBER 7, 2016

Your offer is the most important aspect of your holiday marketing campaign. There are so many types of content that you can choose from to bring your campaign to life: gated videos, webinars, podcasts, ebooks, whitepapers, templates, courses, apps — the list goes on and on. Step 3: Build Your Landing Page.

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Whitepaper Promotion Marketing Marketers 45

Adobe Experience Cloud Blog

APRIL 27, 2016

For the marketer, this quiz provides useful data on whether the audience is really interested in the topic at hand depending on how they interact with it, which is great behavioral data to feed into your marketing automation platform. Let Your Audience Rate Your Content.

Transform 92

Transform Thought Leadership Whitepaper Marketing Automation Platform 92

Martech

APRIL 15, 2022

Remember that your content marketing isn’t restricted to written blogs; you should also focus on publishing e-books, white papers, images, infographics, GIFs, podcasts, and videos that you can share to engage and retain your audience. New features are making marketing automation platforms more powerful than ever.

B2C 116

B2C Marketing Automation Platform Gen Z Whitepaper 116

SmartBrief - Marketing

NOVEMBER 14, 2023

It’s a systematic review of all the content you’ve created, like blogs, whitepapers, even landing pages; the places where the content lives, such as your website; and the analysis of whether the content has met your goals and reached its audience. Thankfully, it’s easily remedied with a content audit.

Whitepaper 52

Whitepaper Transform Marketing Automation Platform CRM 52

SmartBrief - Marketing

NOVEMBER 14, 2023

It’s a systematic review of all the content you’ve created, like blogs, whitepapers, even landing pages; the places where the content lives, such as your website; and the analysis of whether the content has met your goals and reached its audience. Thankfully, it’s easily remedied with a content audit.

Whitepaper 52

Whitepaper Transform Marketing Automation Platform CRM 52

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Welcome Software

MARCH 11, 2022

Breaking up long-form content into a series of shorter pieces (or vice versa): Using content from a 10-page white paper to create several shorter blog posts. Examples include: Changing content into a new format: Turning a blog post into an infographic. If that has you stressed out just thinking about it, there’s an easy fix — Welcome.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Martech

OCTOBER 19, 2021

Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners. Today, enterprises are using DAMs in a variety of ways. Easier compliance with changing brand standards and licensing terms.

Management 95

Management Transform Whitepaper Retail 95

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Do they prefer videos, whitepapers, blog posts, or infographics? A social relationship platform (SRP) such as Hootsuite , Synthesio , or Sprinklr allows you to aggregate relevant conversations your prospects are having across multiple social media platforms, so you can easily access important information for your ABM plan.

Thought Leadership 134

Thought Leadership Social Media Marketing Whitepaper Marketing 134

Duct Tape Marketing

MARCH 14, 2017

John: This week’s episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Unlike traditional email service providers or marketing automation platforms, Klaviyo offers powerful functionality without long implementation or execution cycles. Klaviyo is truly a game changer.

Communications 31

Communications eCommerce Management Whitepaper 31

Unbounce

SEPTEMBER 19, 2023

She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. Okay, so the next tool is called Optimove , and this is a data marketing automation platform. This one is almost like an AI powered CDP.

Copywriting 93

Copywriting SEO Price User-Generated 93