article thumbnail

What Is Marketing — And How to Get It Working for You

Exposure Ninja

The different types of digital marketing include your website, content marketing, search engine optimisation, social media, pay-per-click ads, influencer marketing, video marketing, digital PR, affiliate marketing and email marketing.

article thumbnail

The Inbound Marketing Multiplier [Infographic]

Adobe Experience Cloud Blog

by Jason Miller Marketers often debate the merits of inbound marketing vs. outbound, but few discuss the added benefits you can achieve by combining both. A well rounded B2B marketing mix should include elements of both inbound and outbound marketing strategies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Important Marketing Terms You Should Know

Exposure Ninja

Digital Marketing Digital marketing is any marketing that takes place online — via your website, search engine ranking, social media accounts, online adverts and more. Outbound Marketing Outbound marketing is where you make first contact with consumers.

PR 52
article thumbnail

Marketing, Death and Taxes

Marketing Insider Group

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. As a consumer, I’m fed up. All rights reserved.

article thumbnail

Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads

Adobe Experience Cloud Blog

  All of this has to be part of the marketing mix, and propagating it so they can find it, or pushing it to them so they have it is key.    Once we put a concerted effort into blogging and social media marketing though, the stats took off.  .  They also know how to find it themselves.

article thumbnail

How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges

Adobe Experience Cloud Blog

Even industry giants benefit from adding content curation to their marketing mix. It helps establish them as industry insiders and thought leaders, complements their social media marketing, and also attracts influencers who may contribute to the site. Being Budget and/or Resource Constrained.