Marketing Mix Search Marketers Whitepaper 
Marketing Insider Group
JULY 13, 2010
In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.
Marketing Insider Group
SEPTEMBER 15, 2010
In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. It can include 140 character tweets, photos, brief product updates or FAQs.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
JUNE 29, 2010
In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Sometimes, inbound demand generation isn’t enough to fill our funnels.
Marketing Insider Group
DECEMBER 1, 2010
I especially was glad to see content programs listed under your insight-driven marketing comment. The “we need a white paper now&# or “let’s pull together a XX&# directives tend to be reactive instead of proactive in many B2B marketing environments. Have a great holiday season.
Marketing Insider Group
JUNE 3, 2010
Use the key insights from your surveys to create whitepapers on the top pain points. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Remember the tip from yesterday about surveying and interviewing your customers? Videotape your interview and post it online.
Marketing Insider Group
MAY 18, 2010
Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).
Marketing Insider Group
JULY 27, 2010
Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Make sure you cover each buying stage. My favorite line has to be “Don’t call me!
Expert insights. Personalized for you.
Let's personalize your content