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History Repeats Itself, Even in Marketing

Adobe Experience Cloud Blog

While digital marketing through an ever-growing number of channels can seem daunting, previous successes and experience developing multi-channel marketing strategies is a core strength that holds value over time. Also known as “reach,” channel management is a crucial part of defining a winning marketing strategy.

Transform 134
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BtoB Leading Edge Virtual Event: 3 Key Marketing Takeaways

Adobe Experience Cloud Blog

The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. In our booth we had lots of people play our online marketing game modelled after You Don’t Know Jack. This enthusiasm got me thinking.

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Experiential Marketing | 5 Ways to Overcome Challenges & Build Meaningful Brands

Adobe Experience Cloud Blog

Going beyond traditional marketing strategies means you must go beyond traditional metrics as well. Fortunately, new technology has been making waves in experiential analytics and helping return more useful metrics. When brands and marketers overcome these hurdles, they create an unforgettable event.

Transform 134
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Experiential Marketing | 5 Ways to Overcome Challenges & Build Meaningful Brands

Adobe Experience Cloud Blog

Going beyond traditional marketing strategies means you must go beyond traditional metrics as well. Fortunately, new technology has been making waves in experiential analytics and helping return more useful metrics. When brands and marketers overcome these hurdles, they create an unforgettable event.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.