Marketing Insider Group

JUNE 29, 2010

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. The white paper also showed that business professionals are using social media more than online editorial and vendor content. You are most certainly not the only one. All rights reserved.

Whitepaper 78

Whitepaper Telemarketing Customer loyalty Inbound Marketing 78

Marketing Insider Group

SEPTEMBER 15, 2010

Start with Gaurav Mishra’s The 4Cs Social Media Framework , then Sean Nelson’s The 4 C’s of Social Media and finally Tom Pick’s The Four C’s of Social Media Marketing. They are: Customers: something that is missing from many social media plans is the focus on customers.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Marketing Insider Group

JUNE 3, 2010

Use the key insights from your surveys to create whitepapers on the top pain points. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Videotape your interview and post it online. All rights reserved.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Marketing Insider Group

DECEMBER 1, 2010

And we often lack the guidance we can achieve from a proper strategy and planning process. What we need is an alignment between Marketing and Strategy. Not Marketing Strategy to achieve marketing objectives. But strategy to achieve our business objectives! All rights reserved.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 77

Telemarketing Customer loyalty Marketing Marketers 77