Martech

MAY 23, 2023

Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. Become a strategist, not a firefighter Developing effective marketing leadership skills begins with learning to think and plan strategically. Dig deeper: Why we care about data-driven marketing 3.

Communications 103

Communications Marketing Marketers New Technology 103

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Transform 116

Transform Marketing Automation Platform CMO Marketing 116

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Not a sophisticated strategy, but referrals were obviously effective and this was a time before the demand generation marketer even existed (at least under that moniker). If only I knew then what I know now… The Marketing Game Has Changed. and his reply was something to the effect of “You start by calling your friends and family.”

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

MAY 2, 2013

Pierce leads Demand Generation at 360pi and runs a blog called Epic Marketing Fails. Buyers have changed forever, and marketers need to adapt. Executives are demanding that marketers prove ROI from their investments. As anyone who uses marketing automation knows, now more than ever it’s important to work smarter.

Marketing Automation Platform 134

Marketing Automation Platform New Technology Marketing Marketers 134

Martech

DECEMBER 15, 2023

Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts. The big difference is that small business platforms are streamlined and more affordable.

Marketing Automation Platform 114

Marketing Automation Platform Price Marketing Marketers 114

Martech

JULY 22, 2021

There are many reasons for this, but in my experience, most technology problems originate in the critical early stages of an initiative. Choosing the right vendor and technology for your marketing initiatives is one of the most critical decisions you can make in those early stages. Define business success. Just do it.

Marketing Automation Platform 112

Marketing Automation Platform Price New Technology Place 112