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How to leverage neuromarketing for SEO

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SEPTEMBER 21, 2023

This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO. What is neuromarketing? How does neuromarketing drive consumer behavior? Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

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Niche advertising: 7 actionable tactics for targeted marketing

Martech

FEBRUARY 22, 2024

There are now more tools at our disposal to reach and engage niche audiences effectively, from the algorithms of programmatic advertising and location-based advertising to the use of dynamic creative optimization (DCO), which allows niche advertisers to dynamically adjust their creatives to appeal to different segments within their target market.

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