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How email marketing is changing and what marketers should do about it

Martech

“One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow. But these pieces are vital going forward.

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How to Become a Fractional CMO

Duct Tape Marketing

The key to successfully managing this type of schedule? Having excellent project management skills and being able to prioritize tasks effectively across all your clients’ projects. It opens doors to new opportunities and keeps you in touch with current marketing strategies. But don’t forget about digital platforms.

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MarTech in 2024: Who will be the enterprise and vendor winners and losers?

Martech

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. Now is the time to ensure that you are set up for success.

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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

However, there are practical tips and strategies you can follow to help you build a successful one. There’s no better place to start with customer experience than to understand your customers’ wants and needs. This is where businesses must leverage advanced technology. Understand your customer’s expectations.