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How Ecommerce Transformed Marketing 

Digital Marketer

The most significant advancement in marketing from the rise of online culture is the use of customer data. This part of digital marketing is still advancing as new technologies like data analytics drive marketing insights. That extends the reach of your marketing efforts, too. It works on two levels as well.

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Salesforce experts share tips for ensuring a smooth implementation

Martech

To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform.

Transform 100
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Not all AI is created equal: Why marketers need AI made for marketers

Unbounce

John Oliver is talkin’ about AI-generated images in Midjourney. And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. Because—as they discuss—not every AI tool is a good fit for marketers.

Marketing 128
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Welcome to the Metaverse: Friday’s Daily Brief

Martech

Is your company prepared to share, or flat-out give up, even more customer data within a walled garden when you interact with customers in a new way that generates fresh behavior data and improves Meta’s performance for your competitors? But you should have some questions ready.

Transform 107
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Marketing Is In The Throes of A Buyer Revolution

Marketing Insider Group

I had a strong belief by researching and understanding buyers at a deeper level – it was possible to improve decision-making in marketing and sales. Marketing is in the throes of a buyer revolution and caught flat-footed on what to do about it. The simple fact is – now they can. My qualitative research with buyers tells me this.