Martech
JANUARY 17, 2024
To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform.
Unbounce
MAY 4, 2023
John Oliver is talkin’ about AI-generated images in Midjourney. And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. Because—as they discuss—not every AI tool is a good fit for marketers.
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Martech
SEPTEMBER 25, 2023
Because marketing’s primary goal is to build brand awareness, shape customer perspectives and cultivate customer relationships, these goals take time to yield tangible results. Just as a trade show or a well-placed article in an industry magazine does not immediately sell a product, marketing does not immediately produce sales.
Martech
SEPTEMBER 20, 2023
Katya Moskalenko, product marketing manager at London-based Measure Protocol, is sounding the alarm that artificial intelligence might have a negative impact on the existing gender gap in the tech industry. ” The concern that AI models, especially those trained on the web, will develop built-in biases is far from new. .”
Hubspot Marketing
MAY 16, 2023
This generative AI tool produces answers to almost any question it’s asked. Generative AI is the newest form of artificial intelligence that’s making headlines. While the technology isn’t new, AI can now create authentic content that’s usable in marketing. What is generative AI?
Martech
OCTOBER 29, 2021
Is your company prepared to share, or flat-out give up, even more customer data within a walled garden when you interact with customers in a new way that generates fresh behavior data and improves Meta’s performance for your competitors? But you should have some questions ready.
Neil Patel
MARCH 22, 2021
With over 1 billion monthly active users , Instagram is one of the liveliest social media platforms in the world. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. There’s no need to buy fancy cameras or invest in new technology. The problem?
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