Online Buyers, Product Marketing and Promotion

Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

JANUARY 14, 2019

How can you tie together content marketing with the marketing lifecycle and the buyer’s journey? Your content here should be more value-focused, less promotional (leads are easily turned off by a sales pitch at this point). HANDPICKED RELATED CONTENT: How to Win at Content Marketing [New Playbook]. Awareness.

Whitepaper

Whitepaper B2C Marketing Marketers

How To Overcome ECommerce Growing Pains

The CMO Survey

JANUARY 29, 2019

Thats in line with customer behavior, as most users spend 13 hours researching online and just 3.5 Customers can filter and scroll through more than 10,000 cars and purchase or finance the car directly online. The CMO Survey finds that companies are spending more on digital marketing. hours in dealerships.

eCommerce

eCommerce Transform CMO Retail

Marketing Pro Pulse

Dump the Sales Funnel in Favor of Lifecycle Marketing

How To Overcome ECommerce Growing Pains

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