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HANDPICKED RELATED CONTENT: How to Win at Content Marketing [New Playbook]. The problem with that: Smart onlinebuyers can move from interest to desire in a heartbeat. Work/product samples and price quotes, good reviews from happy customers, and booking sales calls. Product demos if they make sense for your brand.
Thats why weve seen new trends emerge, such as ordering online and picking up in stores. TheCMO Survey finds that B2C product (15.6%) and services (14.2%) sales outpace B2B products (9.7%) and services (11.5%). Third, marketers cite four key challenges to selling more products and services online (see Figure 2 below).
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