Remove optimizers shafqat-islam
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Five questions for our new CMO, Shafqat Islam

Welcome Software

Shafqat Islam: It’s amazing to take on this role at both a category creator and leader. Alex Atzberger: What makes Optimizely unique? Shafqat Islam: First off, we’re category creators in experimentation and content management, both CMS and CMP. And we have so much to look forward to and build on.

CMO 40
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Marketing collaboration and experimentation in action

Martech

At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. Optimizely is known as an experimentation engine, with its Web Experimentation and Feature Experimentation (formerly Full Stack) products enabling rapid iteration of multivariate tests against select audience segments. Why we care.

CMO 93
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Earvin Magic Johnson headlines a dynamic Opticon agenda

Welcome Software

At Optimizely, we believe experimentation and frictionless collaboration are key. You’ll also hear how our closing speaker, Earvin “Magic” Johnson , has optimized for success in his life and career. In my opening address , I’ll share Optimizely’s vision of a future of fast, excellent customer experiences.

CMO 40
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Optimizely: A unified workflow for marketers

Martech

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

CMO 126
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Optimizely: A unified workflow for marketers

Martech

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

CMO 110
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40 Must-Read Blogs For Entrepreneurs

Marketing Insider Group

Entrepreneur: Shafqat Islam , founder of NewsCred. Why: “ Andrew Torba is CEO of Kuhcoon, a social media ads optimization platform. Why: “I love this blog because they talk everything you need to know about making your customers happy. In business, happy customers mean everything.”. Tomasz Tunguz. Ben’s Blog.

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A recap of Optimizely’s afternoon in NYC: AI + personalization, scaling experimentation, and content best practices

Welcome Software

Customer, prospects, and partners alike gathered last week in New York City’s Flatiron District for the final stop on the multi-city Optimizely Roadshow event. “We’re much more open and willing to participate in a tradeoff with our personal online data to receive a better, customized experience,” Islam says.