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Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

Animalz blog

Twice a year, his team surveys more than 500 B2B marketers and turns the findings into a flagship white paper. whitepapers and find out how to set the new benchmark for your industry. So, you know, we syndicate white papers and other forms of content through, you know, common syndication practices.

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Kay-Kay Clapp on Typeform’s Audience-Powered Content Strategy

Animalz blog

If you cant answer that, dont ship it. Here are the key takeaways from the episode: “You should not ship something, or you shouldn’t even execute an idea if you can’t articulate the one thing that someone should walk away with after consuming that.” Real audience input grounds your campaigns in what matters.

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How to Run an Enterprise Content Marketing Operation (According to Leaders Who Do)

Animalz blog

Content marketing at small companies is like riding a bike — you jump on and start pedaling. Content at large companies is more like captaining a cruise ship. Startup content marketing Enterprise content marketing Content can have an outsized impact on the business. .”