Brands should fix the roof before it rains with a proactive loyalty scheme: Prezzee’s James Malia
Econsultancy
APRIL 25, 2022
For brands, tighter budgets could have an impact on customer loyalty. I recently spoke with James Malia, UK MD of digital gift card company Prezzee, to hear his thoughts on the matter, and gain some insight into how brands can potentially drive loyalty in today’s economic climate.
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