Price Product Search Marketers Telemarketing 
Marketing Insider Group
NOVEMBER 4, 2010
Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. B2B purchases also generally involve multiple players who each have a stake in the final product chosen. This all means the B2B sales cycle is often very lengthy.
Marketing Insider Group
NOVEMBER 4, 2010
Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. B2B purchases also generally involve multiple players who each have a stake in the final product chosen. This all means the B2B sales cycle is often very lengthy.
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Marketing Insider Group
SEPTEMBER 9, 2010
They show how brands with high loyalty and strong social currency command a price premium confirming the need for the tighter coordination of social brand activities. They want a product that exemplifies a need. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
Marketing Insider Group
DECEMBER 1, 2010
But unfortunately too much of our marketing is done based on gut feel. We had become sales order-takers and now we were paying the price. What we need is an alignment between Marketing and Strategy. Not Marketing Strategy to achieve marketing objectives. But strategy to achieve our business objectives!
Marketing Insider Group
SEPTEMBER 30, 2010
Help Them Sell : the reason I moved into marketing started with my frustration regarding our sales collateral and the content on our websites. I would add that the first meeting for any new marketing person is to sit down with the head of sales and ask “what do you need?” Websites are store fronts. Are you open for business?
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