Marketing Insider Group

JUNE 29, 2010

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Marketing Insider Group

DECEMBER 1, 2010

We had become sales order-takers and now we were paying the price. The “we need a white paper now&# or “let’s pull together a XX&# directives tend to be reactive instead of proactive in many B2B marketing environments. But unfortunately too much of our marketing is done based on gut feel.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

SEPTEMBER 30, 2010

Sometimes simple things like user-based navigation, transparent pricing and a comparison against your competition can go a long way in helping prospects gain the insights they need to pick up the phone and speak with a sales rep. So, I took everything I had given them; scripts, datasheets, whitepapers, competitor data, etc.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78