IAB NewFronts rings in the age of digital video dominance
Martech
MAY 2, 2024
T-Mobile in-store RMN At its first NewFronts appearance, T-Mobile announced an in-store retail media network (RMN) comprising video screens in over 11,000 T-Mobile and Metro by T-Mobile stores. Users describe their ideal audience and audience attributes, and the tool pulls up relevant audience segments reachable through DV360.
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