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ABC: How Storytelling Can Impact Lives

Rock Content

Because of its clear value to the community, the missing persons page was heavily promoted. “We Schwartz said the missing persons page helped the ABC13 staff go a step beyond the typical journalist’s role as an observer. They wanted to help, and this is one of the ways they were able to do that,” she said. It was really easy.

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IAB NewFronts rings in the age of digital video dominance

Martech

Powering T-Mobile’s Magenta Advertising Platform is the data from 119 million T-Mobile users, 7 million of whom participate every month with the company’s T-Mobile Tuesday loyalty promotions. Users describe their ideal audience and audience attributes, and the tool pulls up relevant audience segments reachable through DV360.

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