Remove resources author courtney
article thumbnail

Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

Courtney Cox Wakefield , manager, digital marketing, Children’s Health. Research requires resources. Stephan Spencer , co-author, The Art of SEO. . $100,000: Integrating some personalization technology into our content marketing strategy. Do long-tail keyword paid search campaigns to find low CPC thought-leadership content.