Remove SEO Remove Shopper Market Remove Transform
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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

We also see an increased need for shopper marketing rising from 5% to 15%. Content creation is the heartbeat behind many marketing initiatives to attract, gain, and retain audiences. PR took quite a dip this year, decreasing from 50% to 27% of Clients saying they need PR assistance.

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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. “Shopper marketing is where we spend most of our time and money now,” she said.

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