Fri.Jul 04, 2025

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B2C Social Media Strategies Built for Real Goals, Not Vanity

SocialPilot

There was a time when social media was just a place for B2C brands to build awareness. Post pretty pictures. Run contests. Count likes. But in 2025? It’s your storefront, sales rep, and customer service desk—all rolled into one. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands.

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LinkedIn Analytics Guide: Key Metrics to Track for Growth

SocialPilot

Still treating LinkedIn like just another social platform? You might want to reconsider. With over 1.1 billion members worldwide, LinkedIn isn’t just for networking. Over 30% of US adults use LinkedIn – so this platform is a powerhouse for personal branding, lead generation, and B2B marketing. Source But the truth is that mere guesswork would not help grow your brand here.

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