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Influencer marketing has become a critical approach for brands to expand their campaigns, generate organic customer engagement, and increase sales. However, businesses face some common issues when identifying authentic influencers in a world full of inorganic ones. The wrong influencers can be a wasted resource and have poor ROI. Needless to say, this could be hard for many brands to get on board since they often struggle to set boundaries around guest posting, which is an opportunity for gettin
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are the important metrics to watch as organic search traffic evolves? As organic search traffic evolves and begins to give way to large language models (LLMs) and AI-driven search experiences, marketers will need to adapt their metrics to effectively measure performance and impact.
You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? That's the kind of stuff I live for. I'm Tom Orbach, a growth marketer and a Forbes 30 Under 30 honoree who created a viral post generator that attracted 2 million users. Scrappy, under-the-radar tactics have been the backbone of Marketing Ideas , my weekly newsletter for startup marketers.
LinkedIn marketing ROI is the return you earn from the time, money and resources you put into LinkedIn campaigns. It’s how you measure whether LinkedIn is helping your business drive revenue across paid and organic efforts. Measuring LinkedIn marketing ROI is crucial for driving strategic growth, boosting your bottom line and demonstrating value. While your upfront investment in LinkedIn may be significant, it’s counterbalanced by the distinct strategic advantages LinkedIn offers B2B companies.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
You may have heard someone toss around the phrase “write for SEO.” Maybe you nodded, smiled, and then secretly Googled it later. We’ve all done it. SEO-friendly blog content sounds simple (until you sit down to actually write it). So where do you start? Right here! If you’re trying to get your blog noticed by people and search engines, you’re in the right place.
Marketing is never a solo effort; one of the best ways to grow in your career is by learning from your peers. Staying up to date on ever-changing social trends and understanding what works for others in your network can provide the insights you need to create even more successful campaigns in the future. Social media marketing conferences offer the perfect opportunity for marketers seeking to advance their careers.
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Marketing is never a solo effort; one of the best ways to grow in your career is by learning from your peers. Staying up to date on ever-changing social trends and understanding what works for others in your network can provide the insights you need to create even more successful campaigns in the future. Social media marketing conferences offer the perfect opportunity for marketers seeking to advance their careers.
Experiential marketing is driving growth for the whole industry. Yet, says Shelley Elkins of NVE Experience Agency in an open letter, it’s not being properly recognized at Cannes Lions. Dear Cannes Lions, We are the people who create the moments that Cannes festival goers travel from all ends of the earth to experience. The moments on the beach. On the water.
In a given neighborhood, just about all the cars are the same. There are few that are pink, orange or purple, for example. There’s nothing inherently wrong with those frequencies of light. Nothing that modern paint technology can’t deliver, nothing that offends the rods and cones of our eyes. It’s because the color of the car we choose tells a story.
The platform has crowned itself the master of the moment and is urging brands to take advantage of celebrating the high points in people’s lives. In Cannes, TikTok’s insights boss Rachael Ryan revealed why making the most of magic moments is the way forward. From back-to-school rituals and cultural flashpoints to spur-of-the-moment product hauls, TikTok is fast becoming the place where life’s most meaningful, joyful and spontaneous moments are not just shared, but shaped.
Google Ads seems to be testing a new charts and graphing user interface with larger boxes and visuals in the campaign tab. It also seems to give you new ways to layout the data and visualize the data in these charts.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Retail media is checking out fast, but with so many networks, formats and promises flying around, it’s easy to get lost in the aisles. This essential guide cuts through with clear questions, expert insights and more. It started in the search bar. Now, it’s reshaping the media map. Retail media has gone from sponsored listings to full-funnel force, spanning in-aisle screens, shoppable video and AI-powered targeting.
OpenAI has updated the ChatGPT interface to add additional UTM parameters to help with tracking more clicks from ChatGPT to your website. Now, under the "more" section, those links contain these UTM parameters, before they did not.
As the great and good of the advertising, marketing, and communications industries – along with the finest creative talent – arrive in Cannes for a week of stimulation, schmoozing – and spritzes – we asked members of The Drum Network what they were most looking forward to at this year’s event. It’s that time of year again. Whether it’s eye-opening talks on AI, taking in the winning work on the lower level of the Palais, or indulging in fine dining (and even better networking) at one of the town’
Adobe announced today Adobe LLM Optimizer, an enterprise application built to help businesses increase relevance in an environment where consumers embrace generative AI-powered interfaces to find and engage with brands. The shift to AI-powered interfaces is real. Adobe released data from its Adobe Analytics platform showing a 3,500% increase in traffic to U.S. retail sites and a 3,200% increase to U.S. travel sites from generative AI sources from July 2024 to May 2025 (measured by users clicking
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
At Cannes Lions, the health tech company’s insight chief, Fenny Léautier, laid out a vision for marketing that prioritizes human impact, powered by AI and precision-tested creativity. The consumer electronics category is increasingly obsessed with speed, scale and short-term gains, but Philips is doubling down on something more fundamental – making people’s lives better.
My wife works at a jewelry store. She is supremely excellent at her job because learning about people and helping them create beautiful jewelry brings her joy. At the end of each day, she loves telling me about her work. It’s often a struggle for me to pay attention, as her detailed stories often go down rabbit holes involving obscure friends of friends … of friends.
The maker of Jaffa Cakes, Jacob’s crackers and Godiva chocolates is reshaping the cultural relevance of some of Britain’s best-loved snack brands as it aims to win over the next generation. Strategy boss Anne Collard shares some insights at Cannes Lions. Pladis, the £3.5bn owner of McVitie’s, Jaffa Cakes, Jacob’s and various other biscuit brands, is rejecting traditional demographics and diving deep into the mindset of Gen Z through an innovative psychographics-led strategy that’s already starti
Google AI Overviews is surfacing AI-generated search results for queries with recipe intent. The post Recipe Intent Keywords Are Triggering Google AI Overviews appeared first on Search Engine Journal.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
With Meta bringing an AI ad solution to market in the next year, GBM Group’s George Bacon imagines how the supposedly fully optimized creative will miss the point of social. And the spark. If you’ve scrolled Instagram lately and thought, “Didn’t I already see this ad?” You’re not imagining it. Meta’s current AI tools already help tweak and optimize ads across Facebook and Instagram, making content creation faster and (sometimes) a little too samey.
Three engineering teams, three different disasters. Team A shipped a recommendation algorithm that increased clicks by 40% but tanked customer satisfaction because it pushed low-quality content. Team B optimized their checkout flow for speed but accidentally made it easier for fraudsters to exploit. Team C celebrated a 25% boost in feature adoption, only to discover it was cannibalizing their premium tier.
The Drum caught up with the Firsthand CEO at Cannes Lions to talk brand agents, publisher reinvention and what comes after programmatic. Michael Rubenstein has seen advertising evolve through every major phase of the digital era. He helped scale DoubleClick, was president at AppNexus and now, as co-founder and CEO of Firsthand, is betting that AI won’t just tweak the current media model but will replace it.
Tired of all that reading in the Google Search results, is it too hard to read the AI Overviews? Well, Google has a solution for you, they are called "Audio Overviews." Google will generate an audio version of an AI Overview type of response, that sounds a lot like its NotebookLM technology.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
The work from Uncommon New York launched during the NBA finals and was broadcast on the social media platform itself, reaching over 91 million people. Tyler, the Creator is sharing his wisdom in a new Instagram spot that encourages people to feel positively about posting their creative output on the social media app. Be it dance, paintings or fit checks, the LA-born rapper explains that you just never know who might see it and champion the work.
OpenAI quietly updated ChatGPT search to improve its ability to understand user queries and to answer increasingly complex questions. The post OpenAI Rolls Out Update To ChatGPT Search appeared first on Search Engine Journal.
The alcohol brand worked with ad agency Atomic London on the campaign as the official gin sponsor of the tennis tournament. Sipsmith, Wimbledon's Official Gin Sponsor, has unveiled a typically slick and witty campaign to mark the renowned event. With a series of 15-second shorts, the brand is playing into the popularity of gin and tennis during the summer months.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search is testing AI audio overviews.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Today’s most influential business leaders aren’t always the ones with MBAs from prestigious schools or decades spent climbing corporate ladders. They’re people with unconventional resumes, winding paths and stories that would have raised eyebrows in a boardroom two decades ago. Some might say this is more of a Silicon Valley quirk spreading to other industries, but I don’t think so.
Google has made some more minor changes to the Google Merchant Center user interface. Specifically, Google moved where the merchants access settings section is and also updated the sidebar with collapsible menu items.
If no one sees your post, did it even happen? You’ve spent 45 minutes crafting the perfect caption. You found the right visual. You even posted at peak time. And then crickets. A couple of likes. One comment (from a coworker). And you’re left wondering if the algorithm is out to get you. It’s not the algorithm. It’s your approach.
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