Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty
The CMO Survey
MARCH 28, 2023
That’s a huge drop from 2022, which averaged 12 to 15 percent growth and below the long-term survey average (since 2010) of 5.6 Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. percent vs. 48.7
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