2010 CMO Marketing Mix 
Marketing Insider Group
AUGUST 12, 2010
I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. kenny madden Aug 13 2010 Michael, Great post.
Marketing Insider Group
MAY 12, 2010
displayed various studies that show that clicks are the preferred method to measure marketing performance. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Sometimes we forget the science of marketing to focus on the art. Because it is an easy metric to obtain.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
AUGUST 10, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Keep fighting.
Marketing Insider Group
AUGUST 10, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Keep fighting.
Marketing Insider Group
SEPTEMBER 30, 2010
Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”. A salespage is the online seller, usually marketing creates it, but the tone and focus is totally sales oriented. What is a salespage? Who should manage it?
Expert insights. Personalized for you.
94 
Let's personalize your content