Search Engine Land

MARCH 9, 2023

Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals. Google On Bing Attack Ads: “Others Should Focus On Building Good Products” 2013: “We focus on our users. 2011: Spoiler alert: No.

Search Marketers 94

Search Marketers User-Generated Marketing Marketers 94

Duct Tape Marketing

JULY 3, 2014

If Optimized CPM shows your ad to people who are more likely to opt in to your newsletter, the conversion rate on your landing page should get a bump. If that bump can bring your cost-per-conversion down to less than $2.64, who cares how much your Cost Per Mille is? So give Optimized CPM a try for your next lead generation campaign.

Advertising 54

Advertising Advertisers Conversational Marketing User-Generated 54

Sprout Social

MAY 10, 2022

Today, 70% of people agree they expect to have conversational experiences with brands on social media, too. So, how can you integrate conversational marketing into your strategy? Social messaging apps give marketers the opportunity to connect with people one-on-one by creating impactful, personalized touchpoints.

User-Generated 94

User-Generated Marketing Marketers Customer Journey 94