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9 call analytics platforms for marketing teams to consider

Martech

Atlanta-based CallRail was founded in 2011. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. Get the daily newsletter digital marketers rely on. Target customers.

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What is personalization at scale? (and how to achieve it)

Use Insider

For example, Insider comes with a built-in CDP that can aggregate data from: CRMs like Salesforce, Pipedrive, and Microsoft Dynamics CRM. Marketing automation tools like Adobe Marketo and Pardot. The rest of the data can be aggregated over time as you start to generate results. Categories. Product recommendations.