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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. Rather than focus solely on generative AI, a strategic view evaluates automation opportunities throughout the customer lifecycle.

Transform 130
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Bringing your ABM strategy to the world of CTV

Martech

. “The problem is that when all marketers are doing the same thing and working out of the same playbook, it’s really hard to differentiate yourself,” said Haeri. “It’s really hard to stand out, and when we’re considering our end-user, it’s really hard to cut through the noise.”

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How much does acquiring a customer cost?

Martech

This can generate leads, conversions, sales, and eventually lifetime value. CPA “is not a standalone metric,” said Michael Brenner, CEO at Marketing Insider Group. There must be harmony between the user experience and what the user does.”. In short, CPA is a starting point. One number among many.

Customer 105
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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

This behavior has marketers pledging to up their demand generation budgets. In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter?

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How to increase performance via personalisation in display advertising

Bannerflow

Chances are, as a performance marketer, you would have heard of personalisation within much of your marketing strategy, you might even be performing some personalisation yourself. The statistics are clear, in an age where 26% of internet users are using some form of ad blocker – you need to rise above the rest.

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Why ecommerce needs to shift from acquisition to nurture

Econsultancy

With advertisers vastly increasing the proportion of their marketing spend that goes online, there’s now much more competition for the available inventory. This means marketers have to spend more on ads and content to convert increasingly ad-weary consumers. Owned channels + personalisation = a winning retention formula.

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How to increase performance via personalisation in display advertising

Bannerflow

Chances are, as a performance marketer, you would have heard of personalisation within much of your marketing strategy, you might even be performing some personalisation yourself. The statistics are clear, in an age where 26% of internet users are using some form of ad blocker – you need to rise above the rest.