2012 B2C Whitepaper 
Sales Force: CMO
JULY 17, 2025
Buyers are smarter , journeys are messier , and expectations are higher — shaped by intuitive B2C touchpoints like Amazon and Netflix. But here’s the hard truth: most B2B companies are still personalizing like it’s 2012. To win today, personalization needs to go way beyond “Dear {{FirstName}}.”
Adobe Experience Cloud Blog
NOVEMBER 8, 2011
Take some white paper bits, condense it to a paragraph, throw in a few bullet points. Black and white. Black and white. B2C gets to have all the flavor and fun, and that is just the way it is. It is 2012, give or take a few months , and we must start marketing smarter. B2B, B2C, it’s all the same.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
JUNE 23, 2011
by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers.
Marketing Insider Group
MARCH 9, 2023
.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.
Content Marketing Institute
DECEMBER 5, 2017
Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. And the new customer acquisition rate increased by 22.5% Conclusion.
Expert insights. Personalized for you.
Let's personalize your content