Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012.

Marketing Automation Platform 128

Marketing Automation Platform Non-Profit Key Performance Indicator Transform 128

Marketing Insider Group

JULY 27, 2015

Lead generation is also a main key performance indicator at the center of Zuora’s strategy. In 2012, SAP began a marketing initiative that put content at the forefront with the SAP Business Innovation blog. The team successfully approaches this by un-gating all copy, but gating the option to download PDF versions.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Tiecas

OCTOBER 16, 2023

That term was first coined in 2005 by HubSpot’s co-founder and CEO, Brian Halligan, and became popular around 2012. This involves tracking key performance indicators (KPIs) like website traffic, lead generation, social media engagement, and conversion rates.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52