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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

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How Large Companies Can Minimize Content Creation Costs

Marketing Insider Group

Quick Takeaways: Start with a content marketing audit of your expenses and results. Involve all your teams in content production. Outsource production and automate distribution to boost your ROI. Start with a Content Marketing Audit. Let’s say that during your audit, you discover a post you wrote back in 2013.

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How to Use Social Media for Your Marketing Efforts in 2018

Duct Tape Marketing

Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. Is it to launch a brand or a new product campaign? What’s the ROI? How do I make it pay? Can I sell?

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How to Use Social Media in 2018

Duct Tape Marketing

Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. Is it to launch a brand or a new product campaign? What’s the ROI? How do I make it pay? Can I sell?

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16 marketing automation platforms your organization should consider

Martech

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration.