Hubspot Marketing

FEBRUARY 27, 2019

You don't want to put thousands of dollars, for example, into an ad that doesn't resonate with your target audience. Let's say you're the VP of Marketing at a high-end floral company. You assume that most of your target market is made up of soon-to-be brides, so you direct your LinkedIn ads to bridal groups.

CRM 145

CRM Advertisers Advertising User-Generated 145

CXL

OCTOBER 31, 2022

In a 2013 Edelman survey of 11,000 people, a majority of respondents reported concern that businesses don’t ask about their needs often enough. Your target market may include students, businesses that need help sending professional documents and emails, and freelance copywriters. Drive traffic to your website?

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85

Dana Nicole

JANUARY 27, 2021

Having a strategy for your blog is also echoed by Jake: Blogging has been a key part of our growth strategy since we were founded in 2013, and there’s no forseeable end to that happening. It’s simply not enough to write your blog posts and leave it at that. You must have a healthy SEO strategy. Everyone should be blogging.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52