2013 CRM New Markets Thought Leadership 
Adobe Experience Cloud Blog
APRIL 21, 2014
If you’re using marketing automation tools, you can drill down much deeper – you can track the costs associated with each channel and campaign, and allocate a direct cost to acquire each lead. And by working with your CRM tool, sales, and customer success team, you can then attribute the lifetime value of the customer back to the lead.
Marketing Insider Group
MARCH 7, 2013
In our last interview, Paula Cusati suggested that we will need the ability to adapt and be creative in the rapidly changing world of Future of Marketing. I love the challenge of a new market and decoding the value to the consumer. We have a big new responsive/mobile re-styling due on the 18th of March 2013.
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